Channing Rollo is a strategic marketing, planning and research professional. She currently serves as Lead Business Specialist,
Marketing & Communication, for Florida Power & Light Company (FPL), the rate-regulated electric utility subsidiary of
FPL Group, Inc., and one of the largest investor-owned electric utilities in the nation. Prior to joining FPL in October 2008, she served as
Business Identification Director and Head of Marketing, North America, for international management consulting firm Proudfoot Consulting. In October 2008, she was recognized by Consulting Magazine with a Women Leaders in Consulting Award, the Future
Leader Award.
Prior to joining Proudfoot as Marketing Research Manager in 2006, she served as Chief Operating Officer of The Maverick Group,
a Nashville-based strategic marketing and advertising agency supporting regional and national clients.
Rollo joined The Maverick Group in June
2004 following four years of service at
ClientLogic Corporation (now Sitel), an international business
process outsourcing provider. There she served
as the manager of business intelligence
and manager of strategic marketing.
Rollo's compositions have appeared in
numerous technology and service trade publications, including Merger Mogul, Internet World, ZDNet, MSN Tech & Gadgets, DM News, Customer Service Management Magazine, Direct Marketing Magazine, Call Center E-Journal, FierceEnterprise, SearchCRM and Warehousing Management Magazine. As a corporate spokesperson for
ClientLogic, her industry and client commentary has appeared in InformationWeek, CRM Magazine, Outsourcing Journal, DM News, Customer Inter@ction Solutions
and Call Center Magazine.
Rollo began her work at ClientLogic as an e-business analyst following her service at
Tropicana Products, Inc. and two Washington, D.C. think tanks.
Please click here to view the complete CopyShark résumé.
Rollo's articles and analyses have appeared in:
